What Do Brands Look For In Your Insta Feed

  • Authenticity.
  • Brands love creators whose profiles scream Authenticity. It goes without saying that brands have the means to identify plagiarism and strictly prefer staying away from profiles containing copied content. They appreciate creators who have something to call their own, so much so that they skew towards organic content even if it’s not shot with the best camera quality. With so much experience in getting their products to the market, brands have an eye for creators who stay true to their area of expertise and their audience.
  • Other endorsements and collaborations
    As counter-intuitive as it sounds, too many sponsored posts on the feed tend to diminish the brand’s confidence the creator. Even more so when the creator has endorsed too many similar/competitive products. This is true because endorsing too many similar products clearly indicates lack of promise to any one particular brand while screaming “#Sponsored”.
  • Your Audience
    Your audience base is what helps you strengthen your roots as a creator since they enable growth by continually engaging with your content — liking, sharing, commenting, and acting on your piece of expert suggestion. It is imperative that your audience base appeals to the brand since that is where the final consumers of the brand’s products come from. The brand thoroughly analyses your audience for its demographics to gauge if that is the population segment that they want to target through their promotions. It is crucial to the brand that your audience is organic, how they engage with your posts and if they act on your recommendation of products and provide active feedback.

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