The Meteoric Rise of Shared Economy Platforms

The Rise Of Sharing Economy And The Platforms They Support

The oldest form of human trade is bartering, and sharing has its roots deeply entrenched in it. To understand how we got from exchanging goods offline to sharing economies, we need to rewind.

First Came Traditional Media

Traditional media, i.e., radio, newspaper, and TV, work as a pipe. They create content and then pass it onwards to sell it to the consumer. Precisely like a water hose. The water flows in one direction, from the tap to the open end. Here the tap is the traditional media which creates value, and the open end is the customer who consumes it.

Second Came Internet

Since the linear model worked so well, and people already knew how to use it, they introduced it on the internet too. The originals of the virtual world were akin to pipes. They created something of value and then pushed it onto the readers or buyers.

Then It Was Time For Platforms

When social media burst into the scene, it switched the pipe model of business to a platform model. (FYI, this right here is the first step towards building shared economy platforms).

Platforms Created Collaborative Consumption

If the internet wasn’t created, platforms wouldn’t have existed. If social media hadn’t been invented, collaborative consumption wouldn’t have occurred. And collaborative consumption is the tree that branched sharing economy.

Finally, Shared Economy Platforms Came Into Being

After a long journey, shared economy platforms came into being. People realised that they have physical assets like homes and cars. These assets are grossly under-utilised, so why not press them into service and make some Greenback.

What made them blow up?

The Millennial and Gen Z mindset is very different. They don’t think, “I want to own this.” They value accessibility to a service or product which drove the growth of the sharing economy. Add to it the sense of trust, the power of convenience and the feeling of community, and shared economy platforms surged.

Do Your Thng: A Shared Economy Platform For Social Assets

I know that’s a mouthful but, as I said before, bear with me. All will be clear.

This is where Do Your Thng steps-in…

The online community is built with millions of everyday social media users. These users have a tiny following but one that is fiercely loyal. A good word from these users and each one of their followers become interested. A bad word and the reverse happens. Case in point: the voice of the average people of China ruined Dolce & Gabbana, one of the biggest luxury brands in the world.

Divvy It Up

Fundamentally, Do Your Thng makes influencer marketing fairer, transparent and accessible to all while building a community that supports each other. And that’s what every shared economy platform was created to do. To help divvy up a resource. For some, it is homes; for some, it’s cars, and for DYT, it is the power of social media.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
DYT — Do Your Thng

DYT — Do Your Thng

Do Your Thng (DYT) is a creator community platform with an overarching vision to democratise influence and build a thriving creator community.