Intricacies of Influencer Marketing During COVID-19. The Brand Side of the Story.

How influencer marketing in 2020 changed because of Coronavirus?

  1. Influencers are it.
  • Instagram stories: 87% of influencers are creating more of them.
  • IGTV or YouTube: 24% of influencers are making more content for them.
  • TikTok: 24% of influencers have joined it.

Don’t Step Off the Influencer Marketing Pedal

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