How To Successfully Pitch To Brands And Agencies As An Influencer

Do your thng

Prep before you pitch to a brand

1. Engage yourself with the brand

2. Organically promote the brand

3. Participate in their affiliate programs

When it’s time to pitch to brands and agencies

1. A media kit

2. The correct contact

Tips to successfully pitch to brands

  • Brands are constantly pitched. So, they don’t have the time to read a long-a$$ email. Keep it short and focus on distinguishing characteristics that make you unique and a good fit for them.
  • Make it about them, not about you. DO NOT go on and on about your following and incredible content. Mention why you love the brand’s products.
  • Next, fill in the blanks. Instead of writing, “I love your sneakers and do you want to collaborate,” pitch this: “would you love to collaborate on an Instagram video that showcases your sneakers with 5 different outfit styles?” The goal should be clear and to the point. You’ll get brownie points if you can include a point that no other creator is talking about.
  • Don’t make it hard for the brand to find your content. Along with the media kit, share the links to your socials.
  • Customise the pitch by sharing content that would be relevant and of interest to the brand. If you’ve organically posted about them before, include it in the email.

The best way to format your pitch

  • Introduce yourself. This is where you tell the brand about yourself, your niche, and your most recent accomplishments to grab attention.
  • Then, tell them what you want to collaborate on. Is it a reel, a video, or a static post? What product will you include? What’s the broad concept of the content?
  • Explain why collaborating is a good idea. Be specific, such as, “My followers adore this ABC skincare regimen and would love it if I made a trending reel detailing your products and services.
  • Link your media kit and social profiles. Remember that you don’t want the brand to struggle to discover information, so either link them or attach them in the email.
  • Close the pitch email with a question that necessitates a response. A question that demands more than a basic yes or no answer is more likely to land you a collaboration. Think: “What are your thoughts on my collaboration idea?
  • Finally, sign off with a formal touch. A good option is “Looking forward to hearing from you! Regards, DYT”

Some quick pointers to elevate your pitch email

  • Because my followers appreciate your (services/products), I feel my demographics/niche will add value to your brand.
  • From contract formation through content approval, publishing schedules, and metric reporting, I am attentive and meticulous in all facets of cooperating with a company.
  • Mention the founder of the brand: “I genuinely appreciate what ABC XYZ has done with the brand, and I’d be delighted to take your vision forward.

Skip brand pitches and directly land collaborations with DYT

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DYT — Do Your Thng

DYT — Do Your Thng

Do Your Thng (DYT) is a creator community platform with an overarching vision to democratise influence and build a thriving creator community.