How To Be Brand-Led for Greater Outreach

9 Rules to Becoming Brand-Led

  • Don’t be better, be unique.
  • Don’t be loud, be resonant.
  • Be loud through a massive marketing budget.
  • Be resonant by putting the right message in front of the right customer.
  • Don’t lead with the product, lead with a story.
  • Focus on the customer.
  • Read between the lines.
  • Compel decisions, hard ones.
  • Create your own language.
  • Take risks with your vision.
  • Be empathic to your customer.

Test Your Brand-Led Strategy



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DYT — Do Your Thng

DYT — Do Your Thng

Do Your Thng (DYT) is a creator community platform with an overarching vision to democratise influence and build a thriving creator community.