Fixing The Troubles Content Creators Face: The Tech Side Of DYT Pro
A week before the Ides of March, we introduced DYT Pro. It’s our first-ever paid subscription for young creators who want to grow and make content creation their career.
We know it’s not easy, heck, it’s downright impossible sometimes, to make it as an influencer. DYT Pro is our answer to it — a one-stop-shop that makes it easier for creators to do their thng.
We’ve spoken about all the tools and resources DYT Pro offers you.
Today, we, Shekhar and Deepak, Product and Tech Leads at DYT, walk you through the other side of DYT Pro.
Welcome to our side of Do Your Thng.
We hope you catch a glimpse of the Godzilla-sized vision we have for it.
This is only the beginning.
The first iteration of DYT Pro went live on March 7th.
On-screen, DYT Pro looks simple. It gives creators personalised course suggestions, enhanced tools, and perks. But on the backend, it’s a massive, massive effort that tracks and analyses the past 6 months of user data.
Let’s take me, Shekhar, for example.
When I become a DYT user and connect my social media accounts to it, the proprietary AI creates a persona for me that includes information like: I love to travel; I am a foodie, and I have 5K followers.
DYT then puts me in a creator category and calculates my worth (a feature I’m told comes in real handy for our brand partners). With Pro, we build a more HD image of the creator.
So, if I were to subscribe to DYT Pro, the AI would also capture information like how I’ve recently started making more Instagram Reels. Using this data as the backbone, it would then recommend courses that help me make better Reels.
Grow with Pro
And this is just the start.
The vision we have is huge and an ongoing process to map the entire journey of a creator using every possible touchpoint to benefit not only the creator in question but brands too.
Say, I, Deepak, use the content calendar (a tool that comes with Pro) to schedule notifications for Yeezy, Adidas, and Jordan in a week. Our AI quickly figures out that I’m a sneakerhead and sends me similar campaign suggestions, leading to a stronger brand match.
Or it notices a creator enrolling in a photography course and will suggest a photographer or a studio near them.
The intent is to construct a progress ladder for each creator and show them which rung they are on right now and what they must do to move to the next.
How? Through all sorts of features, like AI-powered prompts on what content to post and when to post it. Or something as simple as access to legal agreement templates (a tool we’ve already shipped).
That’s our future for DYT Pro — a central hub for creators to accomplish practically anything they need to grow in the Creator Economy.
It’s early days, and we’re adapting as we go. Looking ahead, expect more, and perhaps a few surprises along the way!