Decoding Dolly Singh’s Instagram Handle For Content Tips

4 min readApr 10, 2022

As people who are either born in Delhi or have called it home for many years, Dolly Singh’s content makes us feel seen. This woman can do no wrong in our eyes. Her content is always — we say it louder for those in the back — always on point. So, if you’re a new content creator, look no further than Dolly’s Instagram for content tips.

Know the meaning of sellable content

Finding your footing as a content creator is hard. It’s not all about snapping a photo and hitting publish. You need to be authentic. And we don’t use that term nonchalantly. We mean it 100%! Your content has to be unique and consistent.

But most important of all, it has to be sellable! And that’s the first content tip from Dolly Singh’s Instagram. She knows what strikes a chord with her audience. Her feed is filled with bold, relatable, and funny content.

Build personas to help with content

You constantly hear “be authentic.” But what does that mean? Simply put, be just as you are. How do you do that?By claiming your tone and voice. An easy way is to create personas. For Dolly, those are Raju ki Mummy, South Delhi ki Suneeta and Guddi Bhabhi.

Creating these extensions of your personality helps establish your voice. That it is also a great way to produce quality content that clicks with people is the cherry on top.

Make use of every feature

From Guides to Reels, there is a reason why Instagram has so many features. It helps reach a wider audience because not everyone likes the same type of content. One look at Dolly Singh’s Instagram tells you that she follows this rule religiously. Stories, highlights, Reels, IGTV, Guides, and, of course, static posts — she creates a mix of content to cater to a variety of followers.

And oh! It’s not just Instagram she sticks to. Her YouTube channel has amassed over 5.24 lakh subscribers. How? By hopping on trends like YouTube Shorts and adding the link to it in her bio to drive traffic!

Be ready to be a one-person army

The BTS of content creation is intense. You need a script. You need a good camera. You need editing tools. And, obviously, you need overall production. Dolly has said on record that she used to produce her own Instagram and YouTube videos. For creators who are just starting out, it means being a one-person army who does it all, from writing captions to editing videos.

Create with other content creators

This is a content tip that occurs with the regularity of a leitmotif. Almost every creator we’ve picked as part of our #DecodingInstaHandles series uses it. Collaborate and work with other content creators (here’s how you can reach out to them) like Dolly often does with Komal Pandey.

Tell your life story (even when it’s not pretty)

As we said before: authenticity is key to rising as a content creator. Establishing your tone is one way of achieving it. Another is sharing your life story with the community — even when it is not glamorous and especially when it speaks about sensitive issues that need to be normalised.

Dolly often talks about being bullied for her skin colour and skinny physique. She even has a raw, real and unedited video of her parent’s house on YouTube. It is content like this that not only resonates with followers, but also builds a deeper connection.

Use your outsized voice to promote not just brands but causes

Dolly, who comes from Nainital, shares copious stories of her hometown. But she goes beyond that. She uses the power of her 1.4 million followers to offer help when needed. During and after the lockdown, she published posts on how people could help donate meds and oxygen cylinders.