Brand Advocates vs Influencers: The Battle Royale

What Is The Difference Between Brand Advocates And Influencers?

Superficially, brand advocates and influencers seem similar. After all, they both refer a brand to the masses. But when you peel the onion layers, you see the difference. Many differences. All of them hinge on two points — how they refer to a brand and why they do it?

Who is an influencer?

An influencer is anyone who has the capacity to affect the behaviour of others. They often create original, authentic content around a specific niche. They are one of the best ways to reach a lot of audiences.

Who is a brand advocate?

A brand advocate is anyone who is a fan of the brand. They either dream of owning the brand one day or have already used it. Often, they are blown away by the quality or customer service of the brand.

  • A creator who loves the brand
  • A happy customer or
  • Even an employee.

Brand Advocates Versus Influencers

InfluencersDifferenceBrand AdvocatesMotivated by growing their audience.MotivationDriven by promoting a brand or its products.Mismatch between a business and an influencer hurts the credibility of both.CredibilityA brand and an advocate never force-fit, so credibility remains intact.Work in short-term with influencer campaigns fading from memory.TimelineWork in long-term with their earnestness leaving a deep memory.

Brand Advocates Are Word Of Mouth On Steroids

There is a world of difference between brand advocates and influencers at the granular level. Advocates come under earned influencer marketing, while influencers fall within paid marketing. And that says it all.

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DYT — Do Your Thng

DYT — Do Your Thng

Do Your Thng (DYT) is a creator community platform with an overarching vision to democratise influence and build a thriving creator community.